In Managing the Corporate Portfolio, the BCG Matrix Would Suggest

question 33

Multiple Choice

In managing the corporate portfolio, the BCG matrix would suggest that

• A)Dogs should be invested in to increase market share and become Cash Cows.
• B)Stars are in low growth markets and can provide excess cash to fund other opportunities.
• C)Cash Cows require substantial cash outlays to maintain market share.
• D)Question Marks can represent future Stars if their market share is increased.