In the BCG Growth Share Matrix, the Suggested Strategy for Stars

question 114

Multiple Choice

In the BCG Growth Share Matrix, the suggested strategy for Stars is to

• A)milk them to finance other businesses.
• B)invest large sums to gain a good market share.
• C)maintain position and after the market growth slows use the business to provide cash flow.
• D)not invest in them and to shift cash flow to other businesses.

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Definitions:

Control

The power to influence or direct people's behavior or the course of events.

Emotion Management

The process by which individuals control or manage their feelings and expressions based on the social expectations of various situations.

Feeling Rules

Social norms that dictate the appropriate types and intensities of emotions to be felt and expressed in given situations.

Emotion Labour

The process of managing and often suppressing one's emotions to fulfill the emotional requirements of a job or role in society.