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Renault both lessens the degree of rivalry it faces and increases entry barriers for new entrants by increasing productivity and lowering unit costs.
Weighted Average Cost
The total cost of goods available for sale divided by the number of goods available for sale, giving each item a weight proportional to its cost.
Cost of Equity
The return a firm theoretically pays to its equity investors, i.e., shareholders, to compensate them for the risk of investing in the company.
Pre-tax Cost
The cost of an investment or expense before the application of taxes, representing the gross expense.
Market Price
The rate at present for the purchase or sale of a service or asset.
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