The Commerce Bank Gains Customers by Using Reverse Positioning to Structure

question 51

True/False

The Commerce Bank gains customers by using reverse positioning to structure its offers. It pared down its offers to just four checking accounts.

---

Definitions:

High Energy

Describes individuals or environments that are dynamic, enthusiastic, and capable of sustaining activity and engagement over long periods.

Initiative

The ability to assess and initiate things independently, often taking the lead in making decisions or proposing new ideas.

Behavioural Leadership

A leadership approach focused on observing and analyzing the behaviors of leaders and their effects on team performance and motivation.

Recurring Pattern

A repeated or habitual sequence of actions, behaviors, or events.