Frito-Lay Uses Crowdsourcing to Make Its Super Bowl Ads

question 90

True/False

Frito-Lay uses crowdsourcing to make its Super Bowl ads. This is an example of a primary activity in the value chain.

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Definitions:

Guideline

A set of recommended practices or instructions that provide direction or advice on how to proceed in a particular area or situation.

Low-Level Managers

Individuals who hold positions of authority at the lower tiers of an organization’s hierarchy, typically responsible for managing frontline employees and day-to-day operations.

Implementing Programs

The process of putting plans or projects into action to achieve desired goals or outcomes.

Long-Range Plans

Strategic plans that outline goals and objectives for a long-term period, usually extending several years into the future.