The Customer Perspective of the Balanced Scorecard Answers Which of the Following

question 62

Multiple Choice

The customer perspective of the balanced scorecard answers which of the following questions?

• A) How do customers see us?
• B) What must we excel at?
• C) How do we look to shareholders?
• D) Can we continue to improve and create value?

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Definitions:

Desires

Strong feelings of wanting or wishing for something to happen or be the case.

Goals

Desired results or objectives that an individual or organization aims to achieve within a certain timeframe.

Vested Interest

A personal stake or involvement in an undertaking or situation, especially one expecting to gain some personal benefits.

Comprehensiveness

The quality of being complete and including all or nearly all elements or aspects of something.