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Emerging sociocultural changes in the environment include
Substitutes
Substitutes are alternative products or services that consumers can use in place of another to fulfill the same needs or desires.
Cross-Price Elasticity
A measure of how the demand for one good responds to a change in the price of another good.
Income Elasticity
A measure of how much the demand for a good changes in response to a change in consumer income.
Demand
The quantity of a good or service that consumers are willing and able to purchase at various prices during a given period of time.
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