How Do Infomediaries and Consumer Information Websites Increase the Intensity

question 86

Multiple Choice

How do infomediaries and consumer information websites increase the intensity of competitive rivalry?

• A) by shifting customers away from issues of price
• B) by consolidating the marketing message that consumers use to make a purchase decision
• C) by making competitors in cyberspace seem less equally balanced
• D) by highlighting unique selling advantages of a firm

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Definitions:

Trading Costs

Expenses associated with buying and selling securities, including commissions, spreads, and slippage.

Collection Float

The time period between when a payment is initiated by a debtor and when the funds are actually available to the creditor.

Transaction Motive

Refers to the need to hold cash for the purpose of conducting daily business transactions and operations.

Lockbox System

A service provided by banks to process payments by collecting and depositing checks into the company's account quickly.