Complements Are Products or Services That Have a Potential Impact

question 42

Multiple Choice

Complements are products or services that have a potential impact on the ________ of the products or services of that company.

• A) cost
• B) availability
• C) value
• D) substitutability

---

Definitions:

Traditional Marketing

Marketing strategies and tactics that rely on traditional channels such as print ads, television commercials, radio, and direct mail.

Supply and Demand

A fundamental economic concept describing the balance between the quantity of a commodity available and the quantity of that commodity people want, determining its market price.

End User Profile

A detailed description of the final consumer who uses the product, including demographics, needs, and preferences.

Demographics

Statistical data relating to the population and particular groups within it, often used for market research, policy making, and social studies.