Examlex
The Apple iPod was enormously successful due in large part to the company strategy of using
Standard Test Markets
Controlled market areas where new products or marketing campaigns are tested before a nationwide or international launch.
Cannibalization
A business phenomenon where a company’s new product eats into the sales of its existing products.
Business Analysis
The practice of identifying business needs and determining solutions to business problems through analysis and modification of processes.
Commercialization
The process of bringing a new product or service to the market, including production, distribution, marketing, and sales.
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