In 2014,Audi Introduced the Q3 SUV at a Base Price

question 21

Multiple Choice

In 2014,Audi introduced the Q3 SUV at a base price of only $32,500.And BMW,with its 1-series,is another well-known example.Such cars,priced in the low $30,000s,compete more directly with products from broad-line manufacturers like Ford,General Motors,and Toyota.This suggests that members of a strategic group can overcome ________ barriers and migrate to other groups that they find attractive if they are willing to commit time and resources.

• A) mobility
• B) competitive
• C) pricing
• D) cost

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Definitions:

Past Forecasts

Historical predictions that were made about future events, conditions, or performance levels.

Exponential Smoothing

A forecasting technique that applies decreasing weights to past observations to predict future values.

Past Demand Data

Historical information on consumer demand for goods or services, used for forecasting and planning purposes.

Six-Week Moving Average

A method of smoothing data by calculating the average of six consecutive weeks' worth of data, continuously updated by adding the newest week and dropping the oldest week.