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Sam works 50 to 60 hours a week supervising a group of engineers.He realizes that he is spending too much time training new engineers and starts thinking about new options.He could delegate the training to the senior engineers,ask the human resources department to offer training seminars,or require better work experience from all future employees.Which step in the rational model of decision making is Sam performing here?
Customer Preferences
Describes the likes, dislikes, desires, and needs that a customer exhibits when choosing a product or service.
International Fast-Food
Fast-food chains or franchises operating in multiple countries, offering quick service meals with a consistent menu globally.
Marketing Mix
The set of tactical marketing tools—Product, Price, Place, Promotion—that a company uses to produce a desired response in a target market.
Health Drink
A beverage designed to provide health benefits, including vitamins and minerals, to the consumer beyond a simple nutritional value.
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