Select Any Three of the Five Various Guidelines to Decision

question 33

Essay

Select any three of the five various guidelines to decision making and describe them.

Understand the use of sensitivity analysis in assessing different business scenarios.

Recognize the impact of sales mix on break-even analysis for companies selling multiple products.

Understand the concept of break-even point and its significance in cost-volume-profit (CVP) analysis.

Analyze and interpret the sales mix and its impact on company performance.

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Definitions:

Consumer Surplus

The difference between what consumers are willing to pay for a good or service and what they actually pay, indicating the benefit received by consumers from participating in the market.

Utility

The satisfaction you derive from a good or service that you purchase. How much utility you derive is measured by how much you would be willing to pay.

Demand Schedule

A table or graph showing the quantity of a good or service that consumers are willing and able to purchase at various prices over a given period.

Marginal Utility

The extra pleasure a customer receives from using an additional unit of a product or service.