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Making ethical decisions ideally involves:
Content Strategy
Planning, development, and management approach to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Community-Based Strategy
An approach to marketing that focuses on building and engaging a brand's community, fostering relationships and loyalty among its members.
Brand Voice
The unique personality and tone of a brand as expressed through its messaging and communications, aligning with its values and target audience.
Personal Brand
The collection and strategic process of crafting and sustaining a specific image in hopes of establishing a clear advantage in the minds of collective audiences on- and offline.
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