Examlex
Lewin's model of change defines unfreezing as:
Predictable Variability
Predictable variability refers to fluctuations in data, processes, or systems that, although variable, can be forecasted or anticipated based on historical patterns.
Trade Promotions
Marketing activities executed to increase product demand, typically through discounts or special offers to retailers or wholesalers.
Subcontracting
The practice of hiring a third party to perform tasks, provide services, or conduct operations that are normally or could be done in-house.
Predictable Variability
Patterns or changes in demand, supply, or other business factors that can be anticipated based on historical data or known trends.
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