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Consumer Decision
The process by which individuals select, purchase, use, and dispose of goods and services, influenced by various personal and environmental factors.
Attitudes
A settled way of thinking or feeling about something, which reflect an individual's views, beliefs, and predispositions towards objects, people, and events.
Decision Making
The cognitive process of selecting a course of action from among multiple alternatives, typically involving some form of problem-solving or judgment.
Evoked Sets
The group of brands or products a consumer considers when making a purchase decision.
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