Examlex
A parallel is another name for
SPIN Procedure
A sales technique that involves asking Situation, Problem, Implication, and Need-payoff questions to understand and address customer needs.
New-Task Buying
The process of making a purchase decision for a product or service that a buyer has no previous experience with.
Formula Presentation
A structured and often script-based method of presenting information, where specific points are made in a predetermined order to achieve clarity and impact.
Memorized Sales Presentation
A pre-scripted pitch that is learned and delivered verbatim by a salesperson, aiming for consistency in conveying the product's or service's benefits.
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