Examlex
Wavelength is one-half the distance between the wave crest and the wave trough.
Retailer Branding
The strategy employed by retailers to differentiate their products or services through unique branding, enhancing their identity and appeal in the marketplace.
Intermediary Branding
The strategy of leveraging intermediary firms, like distributors or retailers, to enhance a product's brand recognition and reach.
Brand Licensing
The legal authorization by a brand owner to allow another company to use the brand's identity on its products or services, typically for a fee.
Multiproduct Branding
A marketing strategy in which a company uses one brand name for all its products in a product class.
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