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To use the _____ approach,a supervisor tries to establish objective measures of performance.
Customer Experience Management
The practice of designing and responding to customer interactions to meet or exceed their expectations, thereby increasing customer satisfaction.
Consumer Journey
The complete path a consumer traverses from becoming aware of a need or product, through the decision-making process, to the final purchase and post-purchase experience.
IMC Campaign
Stands for Integrated Marketing Communications Campaign, which incorporates various marketing strategies and channels to provide a consistent message about a product or service.
Party Packs
Bundled sets of party supplies, often themed or tailored for specific occasions, to simplify party planning and decoration.
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