Sarah Believes That All Graduates from a Certain University Have

question 35

Multiple Choice

Sarah believes that all graduates from a certain university have poor engineering skills and uses this belief as a base to appraise the performance of all employees from that university. In this case, Sarah's ________ is affecting the appraisal process.

• A) central tendency
• B) narcissism
• C) ethical belief
• D) prejudice

Understand the biological underpinnings of behavior and physiology including the role of hormones.

Understand the types and characteristics of innovations.

Comprehend the process and stages of the diffusion of innovations.

Identify the various categories of adopters in the product adoption process.

---

Definitions:

Temporal Synchrony Bias

The cognitive bias whereby individuals give more weight to events that happen simultaneously or in close succession.

Sinister Attribution Bias

The tendency for people to perceive more malevolence in the actions or intentions of others than is actually present.

E-Mail Negotiations

The process of conducting negotiation discussions through email, which allows for asynchronous communication but may lack the nuances of in-person or voice-based negotiations.

BATNA

Best Alternative To a Negotiated Agreement; the most advantageous course of action a party can take if negotiations fail and an agreement cannot be reached.