A _____ Can Be Best Defined as a Small Group

question 91

Multiple Choice

A _____ can be best defined as a small group whose members share goals,commitment,and accountability for results.

• A) congregation
• B) cluster
• C) team
• D) group

---

Definitions:

Brand Equity

The additional market share and profits products earn because of the brand’s strength compared with that of competing products.

Market Share

The portion of a market controlled by a particular company or product, usually expressed as a percentage.

Brand Identity

The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

Brand Extension

The practice of using an existing brand name on a new product in a different category to leverage brand equity.