Face Validity

question 10

Multiple Choice

Face validity

• A) may influence the way the testtaker approaches the situation.
• B) relates more to what the test appears to measure than what the test may actually measure.
• C) is given short-shrift as compared to other indices of validity.
• D) All of these

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Definitions:

Value Chain

A business model that describes the full range of activities needed to create a product or service, from raw materials to final delivery to consumers.