As the Term Is Applied to a Test,validity Is a Judgment

question 103

Multiple Choice

As the term is applied to a test,validity is a judgment or estimate of how well a test

• A) measures what it purports to measure.
• B) measures what it purports to measure in a particular context.
• C) satisfies the deductions that could logically be made from inferences about it.
• D) a test result can be duplicated under the same or similar circumstances.

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Definitions:

Value-Based Posttesting

A method of evaluation that assesses the effectiveness of marketing communications or advertising based on the values and outcomes they deliver to the audience.

Niche Media Emotional Appeals

Marketing techniques used by specialized media channels to evoke emotional responses from a targeted audience within a specific niche market.

Consistent and Compelling Message

A marketing strategy that ensures all brand communications are uniform and engaging across all platforms and mediums.

Pull Strategies

Marketing strategies aimed at creating demand among consumers first, encouraging them to actively seek out a product or brand, which in turn prompts retailers to stock it.