Regarding Norm-Referenced and Criterion-Referenced Testing

question 38

Multiple Choice

Regarding norm-referenced and criterion-referenced testing

• A) norm-referenced testing is recommended.
• B) criterion-referenced testing is recommended.
• C) each can be appropriate depending on testing objectives.
• D) the two approaches can always be used interchangeably.

---

Definitions:

Demographic Information

Data related to the characteristics of human populations and segments, including age, gender, income, education level, and employment, which is used for analyzing consumer behaviors.

Psychographic Motivations

Psychological factors that influence an individual's behavior and preferences, such as values, beliefs, and lifestyle.

Big Data User

Refers to individuals or organizations that analyze and interpret large volumes of diverse data to uncover patterns, correlations, market trends, or customer preferences.

Active Customers

Consumers who actively engage with a brand or product through purchases, feedback, and participation in loyalty programs.