All of the Following Are Risks Associated with a Global

question 8

Multiple Choice

All of the following are risks associated with a global strategy, except

• A) a firm with only one manufacturing location must export its product-some of which may be a great distance from the operation.
• B) the geographic concentration of any activity may also tend to isolate that activity from the targeted markets.
• C) concentrating an activity in a single location makes the rest of the firm dependent on that location.
• D) the pressures for local adaptation may elevate the firm's cost structure.

Analyze the significance of promotion scheduling and timing in marketing campaigns.

Comprehend the importance and process of conducting an Integrated Marketing Communications (IMC) audit.

Understand the relationship between promotional activities and market share dynamics.

Appreciate the role of customer data management in direct marketing strategies.

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Definitions:

Erik Erikson

A psychologist known for his theory on the psychosocial development of humans, highlighting the influence of society on personality development across eight stages of life.

Physical Development

The process of bodily changes, growth, and improvement in skills throughout a person's life.

Parents

Individuals who have a biological or adopted child and are responsible for their care, upbringing, and development.

Initiative Versus Guilt

A stage in Erikson's psychosocial development theory where children aged roughly 3 to 6 years explore their abilities and learn to initiate tasks, feeling a sense of purpose or, if discouraged, experiencing guilt.