All of the Following Are Potential Pitfalls of an Integrated

question 33

Multiple Choice

All of the following are potential pitfalls of an integrated overall low cost and differentiation strategy except:

• A) firms that fail to attain both strategies may end up with neither and become "stuck-in-the-middle."
• B) targeting too large a market that causes unit costs to increase.
• C) underestimating the challenges and expenses associated with coordinating value-creating activities in the extended value chain.
• D) miscalculating sources of revenue and profit pools in the firm's industry.

---

Definitions:

Intended Beneficiary

A person or entity for whom a contract is specifically made to benefit, having the legal right to enforce the contract if not fulfilled.

Assignable

The capability of a contract or other legal document to be transferred from one party to another.

Membership

The state or condition of being a member or part of an organization or group.

Public Policy

Principles and standards regarded by the legislative or judicial branches of government as being of fundamental concern to the state and its citizens.