The "Balanced Scorecard" Developed by Kaplan and Norton Helps to Integrate

question 20

Multiple Choice

The "balanced scorecard" developed by Kaplan and Norton helps to integrate

• A) financial analysis and a firm's reputation.
• B) intangible resources and operational measures.
• C) financial analysis and stakeholder perspectives.
• D) short-term perspectives and strategic positioning.

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Definitions:

Similar

Resembling without being identical; having qualities in common or a close resemblance.

Same

Identical; exactly alike or equal in some specified quality or characteristic.

Likeness

The state, quality, or fact of being similar or akin to something else.

Constant

A value that remains unchanged and is not affected by other parameters in a given situation.