Examlex
For a resource to provide a firm with potential sustainable advantages it must satisfy only two criteria: rareness and difficulty in substitution.
Framing
The process of presenting or constructing a concept, idea, or issue in a certain way to influence perception and judgment.
Representativeness Heuristic
A mental shortcut that involves judging the likelihood of an event or situation by comparing it to an existing prototype that already exists in our minds.
Confirmation Bias
The tendency to search for, interpret, favor, and recall information in a way that confirms one’s preexisting beliefs or hypotheses.
Mental Sets
A tendency to solve problems using methods that have worked in the past rather than considering new approaches.
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