Leaders Play an Important Role in Sustaining an Organization's Culture

question 32

True/False

Leaders play an important role in sustaining an organization's culture, but they are powerless to change it.

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Definitions:

Earned Reach

The exposure a brand gains through word-of-mouth or viral sharing, as opposed to paid advertising or owned media.

Fandom

The community of fans that passionately support a particular subject, such as a book series, television show, movie, or celebrity.

Brand Engagement

A measure of the attachment and interaction between a customer and a brand, including how actively involved the customer is with the brand.

Brand Persona

A representation of a brand's identity, character, and values as perceived by its audience.