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Sears has developed a sophisticated quantitative model and found that there were positive relationships between employee satisfaction,customer satisfaction,and financial results.According to the text,this is an example of
Fama-French Three Factor Model
The Fama-French Three Factor Model expands on the Capital Asset Pricing Model by incorporating three factors: market risk, size risk, and value risk, to explain stock returns.
Risk Premiums
The extra return expected by investors for holding a risky asset compared to a risk-free asset, as compensation for the additional risk.
Expected Return
The anticipated profit or loss from an investment, taking into account the potential outcomes and their probabilities.
SMB Beta
A measure used in the evaluation of stocks, indicating a stock's sensitivity to movements in the small minus big (SMB) factor, part of the Fama-French three-factor model.
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