Proactive Satisfaction Measures Are Necessary for Firms Because Many Customers

question 66

True/False

Proactive satisfaction measures are necessary for firms because many customers don't take the time to register complaints with a supplier and allow problems to be addressed; they simply switch suppliers.

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Definitions:

Phobic Behaviors

Actions or reactions that are excessively fearful of specific objects, situations, or activities.

Reinforcement

In behavior psychology, it refers to any stimulus which strengthens or increases the probability of a specific response or behavior.

Obsessive Thoughts

Unwanted and intrusive thoughts that cause significant anxiety or distress and are often difficult to manage or eliminate.

Compulsive Behaviors

Actions that are driven by irresistible urges, often performed excessively and repetitively without rational motivation.