Under a Pull Strategy,advertising Is Focused on End Users in Hopes

question 16

True/False

Under a pull strategy,advertising is focused on end users in hopes that their requests to outlets would cause them to,in turn,order the product from the chain member "above" them in the channel.

---

Definitions:

Poly-A Tail

A stretch of adenine nucleotides added to the 3' end of a newly synthesized pre-mRNA molecule in eukaryotic cells, protecting the mRNA from degradation and aiding in its export from the nucleus.

DNA Molecule

The carrier of genetic information, consisting of two long chains of nucleotides twisted into a double helix.

Promoter

In DNA, a sequence that is a site where RNA polymerase binds and begins transcription.

Codons

Sequences of three nucleotides in mRNA that specify the addition of a specific amino acid or the termination of translation.