Which of the Following Is NOT a Responsibility Primarily Attributed

question 59

Multiple Choice

Which of the following is NOT a responsibility primarily attributed to the sales force?

• A) Deciding which accounts to work with and which to bypass
• B) Determining specific account strategy
• C) Implementing account strategy
• D) Framing human resource policies
• E) Ensuring customer satisfaction

Identify and describe various shapes of product life cycles.

Explain the criteria for selecting a good brand name and give examples.

Describe the four branding strategies used by product and brand managers.

Define brand equity and list the steps to develop it, noting the most challenging step.

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Definitions:

Brand Loyalty

The tendency of consumers to continuously purchase products from the same brand rather than switching to competitors.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Situation Analysis

The process of evaluating an organization's or individual's current situation to understand the context for decision-making or strategy development.

Strategic Plan

A systematic process of envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.