Adding a Toll-Free Call Number to a Direct Mail Copy,typically,finds

question 73

Multiple Choice

Adding a toll-free call number to a direct mail copy,typically,finds value as:

• A) Potential customers find it easy to initiate contact and put the seller in an adaptive mode
• B) It is able to generate a better lead gathering program
• C) It is able to satisfy transaction and presale channel preferences of existing customers
• D) It eliminates the need of a firm to provide customer service
• E) Firms are able to manage logistical operations better

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Definitions:

Population Size

The total number of individuals or units in the group that a researcher or analyst is interested in studying.

Mass Marketing

A strategy that aims to promote products and services to a larger audience with the intention of achieving economies of scale and reaching a broad consumer base.

Differentiate

In mathematics, it refers to the process of calculating the derivative of a function, indicating how the function changes as its input changes.

Confidence Interval

A breadth of statistical values from samples, believed to potentially wrap the value of an undisclosed population parameter.