Not Considering the Cost of a Sales Force,the Largest Portion

question 55

Multiple Choice

Not considering the cost of a sales force,the largest portion of the marketing communication budget is devoted to:

• A) Branding
• B) Advertising
• C) Trade shows
• D) Public relations
• E) Telemarketing

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Definitions:

Market Price

The going rate for an asset or service to be acquired or disposed of in the marketplace.

Equilibrium Price

The price at which the quantity of a good demanded by consumers balances the quantity supplied by producers, resulting in a stable market condition.

Suppliers

Businesses or individuals that provide goods or services to another entity, often in exchange for monetary compensation.

Surpluses

Occurs when the quantity supplied of a product exceeds the quantity demanded, often leading to a drop in prices.