Circulation Audits Are Used to Verify

question 38

Multiple Choice

Circulation audits are used to verify:

• A) CPM estimates
• B) The readership of trade magazines
• C) Ad agency fees
• D) The viability of the firm's audit department
• E) Sales made

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Definitions:

Phallic Stage

A stage in Freudian psychosexual development occurring roughly between the ages of three and six, where the libido is focused on the genital area.

Personal Unconscious

A term by Carl Jung referring to all information that is present within an individual’s mind, but not readily available to conscious awareness.

Unconscious

For Freud, the primary motivating force of human behavior, containing repressed memories as well as instincts, wishes, and desires that have never been conscious.

Thematic Apperception Test

A projective psychological test where subjects reveal their underlying motives, feelings, and desires through the stories they make up about ambiguous pictures.