Audience Quality Is More Important Than Reach And/or Frequency in the Selection

question 59

True/False

Audience quality is more important than reach and/or frequency in the selection of trade publications.

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Definitions:

Leptokurtic

A distribution of values that is peaked or high relative to the normal curve. Values in such a distribution have a narrower range.

Monokurtic

Describing a distribution that has kurtosis similar to that of a normal distribution, indicating the data has moderate outliers or none, and the peak of the distribution is neither flat nor too sharp.

Standard Error

For a sampling distribution (the distribution of scores for a sample), the standard deviation is called the standard error.

Positive Skew

A distribution pattern in data where the tail on the right side of the histogram is longer or fatter than the left side, indicating that the majority of data points lie to the left of the mode.