Advertising Objectives Include

question 28

Multiple Choice

Advertising objectives include:

• A) Position and action goals
• B) Budgetary and positioning goals
• C) Performance and audience goals
• D) Awareness and evoked set goals
• E) CPM and IMC

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Definitions:

Functional Assessment

A systematic process of identifying the underlying causes or functions of behaviors in order to address specific behavior concerns.

Specific Aptitude

A talent or skill that is particular to a specific task or area of activity.

Treatment Interactions

The effects that occur when the impact of one treatment varies depending on another variable or treatment.

Standardized Tests

Tests designed to be administered and scored in a consistent, or "standard", manner across different individuals and locations, often used for assessment in education.