In Terms of Broadcast Media,which of the Following Statements Is

question 49

Multiple Choice

In terms of broadcast media,which of the following statements is false?

• A) Many members of the audience may not be part of the desired market
• B) Television and radio are forms of broadcast media where the audience is audited
• C) In most cases, audits do not determine the position or industry of a viewer
• D) A large portion of the audience represents potential prospects
• E) There is more waste as advertising reaches unintended audiences