In Terms of Measuring Advertising Performance,how Is Position Calculated

question 60

Multiple Choice

In terms of measuring advertising performance,how is position calculated?

• A) Sum of bingo cards, faxbacks or calls to the 800 number in an ad
• B) Using circulation or readership audits, the number of readers among the target market is calculated
• C) Divide cost by readership, expressed in thousands
• D) Surveys of magazine readers or television viewers asking which ads they remember seeing
• E) Preadvertisement and postadvertisement surveys of attitudes toward a product

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Definitions:

Cash Receipts

A record of all money coming into a business, indicating the company's inflow of cash from its various activities.

Sales Clerk

An employee typically found in a retail environment responsible for assisting customers, processing transactions, and organizing products.

Accounting Controls

Processes and procedures implemented by a company to ensure the accuracy and integrity of its financial statements and to prevent fraud.

Internal Control Measures

Procedures and policies implemented by a corporation to ensure integrity of financial and accounting information, promote accountability, and prevent fraud.