What Is Public Relations? Compare and Contrast the Two Forms

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The Answer is Public relations is the management function that focuses on the relationships and communications with individuals and groups in order to create mutual goodwill.Some people define public relations (PR)as the quality of relationships with the various groups or individuals that comprise the public,but according to the text,PR is defined as a management function in order to emphasize the importance of managing these relationships.There are two forms of PR: publicity and public affairs.These forms of PR may overlap,but it is helpful to recognize the different categories separately first so that all PR requirements are identified.Publicity is often confused with PR,but publicity is only one type of PR.Publicity is the generation of news about a person,product or organization that appears in broadcast or electronic media.Public affairs is the part of PR that deals with community groups.

What Is Public Relations? Compare and Contrast the Two Forms

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