The Goal-Setting Process for Communications Planning Includes Determining the Audience

question 40

True/False

The goal-setting process for communications planning includes determining the audience and deciding what the marketer wants the audience to get out of the communication.

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Definitions:

Develops

The process of growth, expansion, or evolution, often describing the progression of ideas, projects, or physical changes.

Board Action

Official decisions or measures taken by the board of directors of a company or organization.

Owns

To possess something as property; having legal rights or title to an object, land, or intellectual property.

Written Agreement

A documented arrangement between parties that outlines terms and conditions and is legally enforceable.