Personal Selling Allows Messages to Be "Tailored" to Each Individual

question 79

True/False

Personal selling allows messages to be "tailored" to each individual buyer,but at a higher relative cost to advertising.

---

Definitions:

Reference Price

Reference Price is the price point that consumers use as a basis for comparison in judging another price, often influenced by past purchases, advertised prices, or competitors' prices.

Deceptive

Relating to practices or messages that are likely to mislead consumers, especially regarding the true nature, qualities, or benefits of a product or service.

Fictitious

Not real or based on factual events; products of imagination or fabrication.

Cost of Parking

The expense associated with using a parking space for a vehicle, which may vary based on location, demand, and time spent, influencing urban mobility and real estate values.