In This Step of the CRM Process,a Strategy Is Designed,which

question 21

Multiple Choice

In this step of the CRM process,a strategy is designed,which involves multiple channels such as direct mail,e-mail,print advertising,trade shows and even field sales efforts.

• A) Profile the market
• B) Forecast market and business needs
• C) Design communication strategy
• D) Specify implementation strategy
• E) Evaluate customer wants

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Definitions:

Off-Balance Sheet Financing

Financial obligations not recorded on the balance sheet of a company, used to keep debt levels low from a reporting perspective.

Financial Leverage

The use of borrowed funds in order to amplify returns from an investment.

Leasing

A financial arrangement where a firm or individual obtains the use of an asset for a specific period in exchange for payment, typically without owning the asset.

Tax Deduction

An eligible expense that can reduce an individual's or company's taxable income.