Which of the Following Statements About Integrated Marketing Communications Is

question 56

Multiple Choice

Which of the following statements about integrated marketing communications is false?

• A) The communication strategy is fragmented, rather than integrated
• B) Coordination is a powerful element of an integrated communications strategy
• C) Many companies find integration difficult due to turf battles and a reluctance to invest in the needed databases
• D) Consumer marketers are more likely to capitalize on the power of integrated marketing communications than business marketers
• E) A firm's internal departments responsible for different elements, maybe reluctant to give up control over its respective area

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Definitions:

Reformist

An advocate for gradual change within existing institutions and structures to improve or reform society, as opposed to advocating for radical or revolutionary changes.

Neoevolutionary Theory

Lenski’s analysis of the role that technology plays in people’s adjustment to the physical world.

Technology Haves

Individuals or communities that have ready access to modern digital technologies and the internet.

Unilinear Evolutionary Theories

Theories suggesting that societies progress through a series of predictable stages towards civilization.