Examlex
The attempt to define the product's image/meaning in the mind of a prospect is called:
Personal Fable
An exaggerated sense of personal uniqueness and indestructibility, which may be the basis for adolescent risk taking.
Autonomy
The capacity to make an informed, uncoerced decision independently, often used in the context of moral, ethical, or self-governing practices.
Period of Rebellion
A phase, often in adolescence, characterized by increased resistance against authority and societal norms as a way of seeking individual identity.
Personal Fable
A belief held by adolescents that they are unique and invulnerable, often leading to risk-taking behaviors.
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