All of the Following Are True About Direct Marketing EXCEPT

question 16

Multiple Choice

All of the following are true about direct marketing EXCEPT:

• A) Its role is to generate sales and leads
• B) It uses advertising media to obtain a measurable action outcome
• C) It is a one-way communication
• D) It can be delivered by mail, fax or Internet and includes catalogs
• E) It is used for obtaining feedback from potential and current customers

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Definitions:

Replevy

Replevy is a legal process whereby seized goods are returned to their owner upon posting security, usually in situations where goods were wrongfully taken or retained.

Insolvent

Refers to a financial state where an entity or individual is unable to pay debts as they become due.

Replacement Goods

Products that are provided to a consumer to replace defective or unsatisfactory goods initially purchased.

Liquidation

The process of closing a business and distributing its assets to claimants, often during bankruptcy.