In This Step of the CRM Process,a Strategy Is Designed,which

question 21

Multiple Choice

In this step of the CRM process,a strategy is designed,which involves multiple channels such as direct mail,e-mail,print advertising,trade shows and even field sales efforts.

• A) Profile the market
• B) Forecast market and business needs
• C) Design communication strategy
• D) Specify implementation strategy
• E) Evaluate customer wants

---

Definitions:

Durkheim

Émile Durkheim, a French sociologist known for his foundational contributions to the field of sociology, including his theories on social cohesion and the function of religion in society.

Collective Identity

A sense of belonging and shared characteristics that unify a group, distinguishing them from other groups.

Symbolic Interactionists

Sociologists who focus on the symbolic meaning that individuals assign to objects, events, and behaviors in social interactions, shaping society through interpretation.

Primary Labour Market

The sector of the job market that offers high-paying jobs, stable employment, good working conditions, and opportunities for advancement.