Advertising

question 10

Multiple Choice

Advertising:

• A) Is nonpersonal, one-way communication
• B) Involves listening to and learning from the customer
• C) Provides us the strategic framework for understanding how to create customer dialogue
• D) Segments and profiles the market
• E) Aims to meet the product requirements of the buyer

---

Definitions:

Sales Returns

The process of returning purchased goods to the seller, often resulting in a refund to the buyer and an adjustment in sales revenue for the seller.

FOB Shipping Point

A shipping term indicating that the buyer assumes ownership and responsibility for goods at the seller's location, and thus is responsible for the shipping costs and potential damages.

Ownership

The legal right or title to an asset or property, encompassing the control, use, and disposition of the asset.

Perpetual System

An inventory management system that records sales and purchases of goods instantly through computerized systems to maintain accurate inventory levels at all times.