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Marketers May Seek to "Bypass" the Hierarchy-Of-Effects and Go Directly

question 33

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Marketers may seek to "bypass" the hierarchy-of-effects and go directly after the action by using:


Definitions:

Products

Substances formed as a result of a chemical reaction, found on the right side of a chemical equation.

Potential Energy

The energy possessed by a body by virtue of its position relative to others, stresses within itself, electric charge, and other factors.

Chemical Energy

A form of potential energy stored in chemical bonds between atoms and molecules.

Mechanical Energy

The sum of potential energy and kinetic energy in a system, related to the position and movement of objects.

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